My favourite Dermalogica purveyors, Jersey Beauty Company launched their new-look site yesterday with some confusing elements...The site looks great, nice, clean, crisp design, but where you would expect to find the prices you have nothing but a direction to see the prices in the cart. How odd I thought, until I had a look round at the other big Dermalogica site Beauty Flash and what should I find but the same strange thing!
Apparently for some unknown reason Dermalogica's new trading terms with these sites is such that they cannot show their prices other than in the shopping cart. This adds a little to the irritation of browsing and seeing if you are getting a good deal. Rather than view the prices where you normally would do, you now have to add the product and then delete if you then choose not to buy. How odd? Even though deleting an item is not too much of a strain and is easy enough to do within the cart, as a seasoned bargain hunter this has thrown me somewhat of a curve ball. I like to see RRP's annihilated and a big fat group of numbers declaring how much I am saving - but alas with online Dermalogica purchasing this delicious luxury is no more... Boooo!
I am a little confused about Dermalogica's reasoning with this one - won't they be shooting themselves in the foot? Won't it put some buyers off? It's not as if they sell from their website and are trying to push traffic their way - they literally just seem to be making it more difficult for buyers and surely for the online shops too?
I understand that Dermalogica are a premium brand wanting to keep a premium profile - but I just can't get my head round the reasons behind this odd bit of their trading terms. It's not going to out me off buying, but will cause me a bit more hassle trying to figure out whether i am getting the best deal...
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